In this blog, I will discuss the Indian elder care market, based on insights from Blume Ventures and Niti Aayog Report. Who are Elders?...

Recently, Blume Ventures, which has backed unicorns like Unacademy, Slice, and Purplle, released a report called ‘Omega Files.’’ This...

In this blog, I will be discussing in detail the different types of Indian consumer segments. I will also explain why understanding this...