Hello, I'm Santhosh,

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I’m interested in understanding how systems and incentives shape startups, markets, venture capital, and capitalism.

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My work is about making complex systems easier to see and reason by connecting the dots between capital, Institutions, markets, technology, and consumers.

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I focus on:
– How markets form and fail
– How systems influence human behavior
– How capital gets allocated
- Founder Psychology & their Success Stories
- How Startup and VC ecosystems evolve
- Consumer & User Studies

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I publish independent analysis across writing and video as a way to explore and explain these systems.​