Facebook: Open Innovation Feature Integration

Updated: Oct 15

Open innovation is a term used to promote an information age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. So I thought Why Shouldn’t I design an Open Innovation feature for Facebook. Because I see Facebook as a great potential for innovation platform. This is my Independent Project, I hope Facebook Design will appreciate me soon.




Overview


The Challenge

Create an open innovation feature for the Facebook website that should turn facebook also into an Online Collaborative platform for innovation where creative thinkers and any user on Facebook worldwide can design together in the creative process to solve social problems.


Approach

Through the Design Thinking approach, I sought to understand the interests of the targeted users and balance those with the company’s objectives and technological capabilities.


Outcome

An Open Innovation feature that enables the users to collaborate in developing innovative solutions to challenges.


Services

User Research, Competitive Analysis, User Persona

1. Research


During this phase, I sought to understand the standards for online open innovation platforms. I also sought to know the needs and frustrations of Target Users for Open Innovation on Facebook.


Research Goals


1. Define the standards for the Open Innovation Platform.

2. Determine Target Users for Open Innovation Feature on Facebook.

3. Determine what makes target Users Satisfying while they use Facebook.

4. Determine the target User’s biggest frustrations while they use Facebook.

5. Understand how users interact with each other and understand how opinions/ideas ideated, shared, and discussed on Facebook.

6. Understand Target user needs when they use Facebook for discussion and identify areas for improvement.


1. Competitive Analysis

A competitive analysis was performed to understand the strengths, weaknesses, similarities, and differences between competitor Open Innovation platforms on the Internet.


My competitive analysis produced the following insights:

Findings

1.Open Innovation Feature- None of the leading Social media has a fully fleshed out systematic open innovation feature. It appears to be a function that is not expected by Creative thinkers in social media but will be appreciated when it is available. 

2.User-Friendly — It Seems like many users like to discuss ideas/opinions in their own familiar convenient social media platforms.

3. Finding Right People- Many Creative thinkers and innovators who want to do a brainstorming regarding new ideas feel very difficult to find the right people in social media to collaborate.

4.Lack of Supervision & Authenticity (indirect competitors)- Most of the people who willing to collaborate want to get credit for their work and also feel their contribution should not be misused. So they want someone to supervise and also needs authenticity, trustability, and credibility.


2. Empathize


First I discovered How Ideas formed, shared, and discussed on Facebook?


Target Users in Facebook for Open innovation Feature

Based on Usage, Facebook users can be divided into many types. But this Open Innovation feature mainly needs to target the users who have creative, analytic and problem-solving skills and expertise in their respective fields and those who use Facebook to share their new ideas through different formats, those who share organic opinions and make discussions on problems and challenges, etc.

I created a provisional persona of target users for an open innovation feature that reflected the data I had collected through user research.


Interviews:

To better understand the perspective of the target users, I interviewed 4 people using Facebook. Because I want to learn about the target user’s preferences, motivations, and frustrations as they relate to the open innovation process in social media.

Research Assumptions:


1. There are users who try to use Facebook as a collaborative platform for innovation.

2. There are users who want feedbacks from others for their new ideas.

3. There are users who want to give feedback on other’s opinions and new ideas.


Clustering interview responses allowed me to discover trends and patterns from which insights could be constructed. Through this process I identified several user needs:

1. Users need a way to get more feedback/suggestions for their ideas and opinions.

2. Users need recognition and appreciation for their ideas/opinions.

3. Users need a work-based community network.

4. Users need a way to control their privacy while interacting with unknown people.

5. Users need to know the authenticity and credibility of the people they interact with.




Persona Creation


Next, I used all of the qualitative data I gathered during the research process to create Siddharth Arya, a user persona. He uses Facebook to share his innovative ideas and find potential people to collaborate.


3. Define


Point of View Statements & How Might We Questions

After Completing the Persona Creation, I dug deeper into the insights and needs I had generated. First, I restructured insights into POV statements, an actionable problem statement that defines the design challenge. Next, I restructured those POV statements into How Might We questions that would help to generate a solution in a brainstorming session.


4. Ideate


Brainstorming

After forming HMW Questions. For each How Might We question, I came up with as many solutions as possible in the given time frame.


Business and User Goals

I reflected on the business goals, user goals, and technical considerations to find a happy medium for all stakeholders. Once I had identified common areas, I could decide what product features were necessary for the prototype.




5. Information Architecture


A high-level list of app features was created to further define and guide the vision for the product. Prioritizing the features with supporting research created a clear order of execution.


Next, I created a basic site map of Facebook that incorporated the Open Innovation features I designed. (Since Facebook has many features I created this site map focusing mainly on Open Innovation Feature)



Interaction Design

I completed a task flow and user flow to imagine the ways a user might navigate through the app using the Open Innovation Feature to achieve the goals. These tools allowed me to ensure that the information was organized in a way that is intuitive to the user.






TEST

Wireframes: Low-Fidelity

I began the process of wireframing with sketches of several of the main screens for the Open Innovation Feature. During this process, I thought about how the layout and content could be structured to satisfy user and business goals in a technically feasible way. The sketch I chose served as a guide for my digital wireframes.


Wireframes: High-Fidelity

I created a high-fidelity prototype of the open innovation features in Sketch. I created a UI requirements document to outline all of the features and elements I wanted to incorporate into the design.




If time permits and If I got resources, I would like to create a working Prototype of Facebook with this feature and I am interested in doing usability testing to determine whether the feature is more intuitive.

AUTHOR:

SANTHOSH GANDHI (UX Researcher & Writer)


Subscribe Form

  • LinkedIn
  • Facebook
  • Twitter