Reducing Traffic Violations in Chennai city using Design Thinking and Systems Thinking.

Updated: Oct 15



Overview


The Challenge

How might we influence commuter/driver/rider behaviour during peak hours/rush hours to reduce traffic violations and ensure safer road behaviour in Chennai city?


Approach

I using a mixed methodology of Design Thinking and Systems Thinking to understand the mindset and context of the road users in Chennai city. After analyzing all those insights, I will design a solution for Chennai road users which will have the potential to reduce traffic violations.


Outcome

I came up with an idea of visioning Android application for the Greater Chennai traffic police with features that might reduce traffic violations and traffic congestions.


Services

User Research, User Persona, Systems Thinking, Wireframes


1. Empathy


Provisional Personas

I created a provisional persona that reflected the data I had collected through user research. Understanding the target audience helped me think about how the road would appeal to different demographics with varying needs.


Interviews

To better understand the mindset of road users in Chennai, I conducted a qualitative interview and interviewed 4 people, who using Chennai roads regularly.

Research Assumptions:

1. Users were aware of traffic rules and regulations.

2. Self Drivers and Adventurers are the ones who mostly Violates traffic rules.


After completing the interviews, I wrote down all of the responses on sticky notes and began to cluster them based on the topic.


By clustering interview responses, I discovered trends and patterns that revealed insights about the user experience. Through this process, I identified several insights.


2. Understanding the Context of Users.


Based on the Insights and Interview responses, I created a System Map to understand the context of the users. 




3. Defining


Point of View Statements & How Might We Questions

From the Empathy map & System map, I generated prime insights and needs. First, I restructured insights into POV statements, an actionable problem statement that defines the design challenge. Next, I restructured those POV statements into How Might We questions that would help to generate solutions in a brainstorming session.


4. Solution


Considering all how might we question, I came up with an idea of visioning Android application for Chennai traffic police with features that might reduce traffic violations and traffic congestions.





If time permits and If I got resources, I would like to create a working Prototype of GCTP Citizen services app with all these features and I am interested in doing usability testing to determine whether the feature is more intuitive. And I also like to design more solutions for this via system thinking lens.


AUTHOR:

SANTHOSH GANDHI (UX Researcher & Writer)





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